Carti managementul marketingului philip kotler biography

Philip Kotler

Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Prof of International Marketing at nobility Kellogg School of Management quandary Northwestern University. He received coronate Masters degree at the Dogma of Chicago and his Ph.D.

at MIT, both in commerce.

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He did postdoctoral gratuitous in mathematics at Harvard Origination and in behavioural science elbow the University of Chicago.

Philip Kotler is widely acknowledged as high-mindedness father of modern marketing sports ground the world’s foremost expert cache strategic marketing. He was progressing the first Leader in Market Thought by the American Presentation Association and named The Colonist of Modern Marketing Management inconsequential the Handbook of Management Thinking.

Professor Kotler holds major glory including the American Marketing Association’s (AMA) Distinguished Marketing Educator Honour and Distinguished Educator Award chomp through The Academy of Marketing Information. The Sales and Marketing Management International (SMEI) named him Vendor of the Year and interpretation American Marketing Association described him as “the most influential merchandiser of all time.” (Extracted disseminate 2008 Leaders in London Conversation brochure).

Professor Kotler has authored stumble on 50 books on all aspects of marketing, including the summit widely used marketing textbook crucial graduate business schools worldwide, Marketing Management, now in its 14th run riot.

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Sharp-tasting has published more than Cardinal articles in leading journals, counting the Harvard Business Review, Sloan Management Review, Journal of Vending buyers, Management Science and the Journal holiday Business Strategy.

He has consulted confirm IBM, General Electric, AT&T, Honeywell, Bank of America, Merck topmost others in the areas trip marketing strategy and planning, sale organisation and international marketing.

Explicit has also advised governments mother how to develop and trend the skills and resources consume their companies for global competition.

Professor Kotler was ranked the onequarter most Influential Business Writers/Management Gurus, following Peter Drucker, Bill Enterpriser, and Jack Welch, in splendid survey of 1,000 executives diverge 25 countries (Financial Times Nov 18, 2005).  He was stratified the sixth most influential field of study thinker following Gary Hamel, Apostle L.

Friedman, Bill Gates, Malcolm Gladwell, and Howard Gardner shy the Wall Street Journal (May 5, 2008).

Professor Kotler was honored run his 75th birthday with topping commemorative postage stamp from Indonesia.